Friday, October 3, 2008

They Get It for Free, You Get Nothing

I have a client that I'm so enthusiastic about working for, I work 4 to 6 times more than what I'm paid for just because I want it to be perfect and he's an aspiring artist. Aspiring artists are usually short of cash.

Do they ever remember the high-level quality you provided despite the line, "I don't have much money, but I'll give you credit," after they've achieved success? I hope so. But in the meantime, after you've bent over backwards for them for a couple hundred dollars, they always seem to find another chump to do it for free.

I once did a First Night logo for one of America's larger city's for free because I was told (not in writing) that I would get a fair price for all the collateral material that would follow: stationery, posters, flyers, print ads, tv spots, press kits, etc. Then nada. "Sorry, but I got an intern to do it for free. So long sucker." But that was a long time ago and now it's all in writing.

And, after they get you to agree to do it for a quarter of the fair market price or less, they expect the red carpet treatment. And we roll with it. Service with a smile.

It'll all be worth it when one day one of these "clients" will be accepting their MTV Music Award and say "I couldn't have done it without such a rockin graphic designer to package me up for the masses!"

Sincerely,
Turning Blue Holding My Breath

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